What is a Parked Domain? How to Use It? [2024]

A parked domain may appear harmless and vacant, but some of them are home to cunning cyberattacks, such as malevolent redirections and phishing scams. Find out what parked domains are, how to spot them, and how to shield your online security and personal data from their unintended dangers.

1. What is a Parked Domain?

A parked domain refers to a domain name that is registered but not currently being used for an active website. When visitors attempt to access a parked domain, they are usually greeted with a placeholder page indicating that the domain is either under construction, for sale, or temporarily unavailable. This placeholder page can sometimes display advertisements or other messages to generate revenue.

In simpler terms, a parked domain is like a piece of real estate on the internet: you own the land (domain name), but you haven’t built a house (website) on it yet. Domain owners often park their domains for various reasons, from protecting a brand to generating passive income through ad placements. The primary goal of a parked domain is to reserve the domain name for future use or as a profitable investment.

2. How Parked Domains Work

When you register a domain name but don’t attach it to a website or other digital asset, it’s considered “parked.” Domain registrars (like GoDaddy, Namecheap, etc.) often provide the option to park domains as part of their services. Once a domain is parked, it typically displays a default page provided by the registrar.

Visitors to the parked domain may see one of the following:

• A message that says the domain is under construction.
• An announcement that the domain is for sale.
• A page filled with ads that the domain owner uses to generate passive revenue.

This simple setup keeps the domain alive on the internet, preventing others from registering it while giving the domain owner time to decide how to use it. Some parked domains also redirect users to another active website or act as placeholders until the owner is ready to launch their full website.

3. Reasons to Use a Parked Domain

There are various reasons why individuals or businesses park domains. Here are the most common:

• Brand Protection: Businesses often purchase multiple domains related to their brand (misspellings, variations, different TLDs like .com, .net, etc.) to protect their online identity and avoid cybersquatting.
• Future Use: Entrepreneurs and companies often register domain names they plan to use for a future project. By parking the domain, they ensure it is available when they are ready to launch their website.
• Domain Flipping: Domain investors, also known as domainers, buy and park domains with the intention of reselling them for profit at a later date. A parked domain allows them to hold onto their investment while advertising its availability for sale.
• Monetization: Some domain owners park their domains to generate income through pay-per-click (PPC) advertisements placed on the parked page. Whenever visitors click on these ads, the domain owner earns a small fee.
• Traffic Diversion: Parked domains can redirect users to a different website. This strategy is often used to drive traffic to an existing business site or for affiliate marketing purposes.

Whatever the reason, parking a domain ensures that the name remains in your possession while you decide how best to utilize it.

4. How to Set Up a Parked Domain

Setting up a parked domain is straightforward. Here’s a step-by-step guide to help you get started:

1. Register a Domain: The first step is to register a domain with a domain registrar. Choose a reputable provider like GoDaddy, Namecheap, or Google Domains.
2. Log in to Your Domain Registrar Account: After purchasing the domain, log in to your account with the registrar.
3. Navigate to the Domain Settings: Go to the settings page of the domain you want to park. You will find options to manage DNS records, renewals, and parking settings.
4. Select the Parking Option: Look for an option that allows you to park the domain. This can vary depending on your registrar, but it is usually a simple process with the click of a button.
5. Choose the Parked Page Display: You can choose to display a placeholder page that indicates the domain is parked, for sale, or under construction. Some registrars also allow you to monetize the parked domain with ads.

Once you’ve parked the domain, it will appear live on the internet, even though it doesn’t have an active website. You can keep it parked for as long as you like while planning your next steps.

5. How to Monetize a Parked Domain

One of the benefits of parking a domain is the potential to generate passive income through ads. Many domain registrars offer services to place pay-per-click (PPC) ads on your parked domain. Here’s how to monetize a parked domain:

• Enable PPC Ads: Some registrars automatically place ads on parked domains. If not, you can often enable this feature in your account settings.
• Use a Domain Parking Service: Specialized services like Sedo or ParkingCrew can help you monetize your parked domain by placing relevant ads on the domain’s placeholder page. These services often provide better revenue options than standard registrar offerings.
• Drive Traffic to Your Domain: The more traffic your parked domain gets, the more likely you are to generate income from clicks on the ads. You can promote the domain through social media or SEO strategies to increase visibility.

Although parked domains aren’t typically massive income generators, they can provide some extra revenue while your domain remains unused. For individuals or businesses with many parked domains, this can accumulate into a significant amount over time.

6. Parked Domains and VPN Use

While parked domains themselves don’t directly interact with VPNs, understanding VPN services can still benefit domain owners. When managing multiple domains, including parked ones, online security is crucial. Using a VPN ensures that your internet activity remains private, especially when accessing registrar accounts or performing domain-related transactions.

With VPN encryption, you can mask your IP address and protect sensitive information, such as login credentials, from potential hackers. Whether you’re managing one domain or many, using a VPN service like HideIPVPN can safeguard your activity.

To understand how VPNs work, read our comprehensive guide on What is a VPN, and How Does It Work?

7. Protecting Your Parked Domains with a VPN

Managing parked domains involves frequent logins to your registrar, where sensitive account details are stored. Using a VPN can protect your registrar login sessions by encrypting your connection and hiding your IP address. This prevents hackers or third parties from intercepting your information.

Additionally, a VPN can help avoid geo-restrictions that some registrars may impose. You can securely manage your domains from anywhere in the world without revealing your real location.

To learn more about how a VPN can protect your online activities, visit our HideIPVPN Blog.

8. Conclusion

In 2024, a parked domain remains a valuable asset for businesses and individuals alike. Whether you’re protecting your brand, holding onto a name for future use, or simply generating some passive income, parked domains offer flexibility and potential. Setting up a parked domain is easy, and with the right strategies, you can even turn it into a source of revenue.

However, don’t forget that online security is essential, even for domain parking. Using a VPN service like HideIPVPN ensures that your domain management activities are safe and private, no matter where you are. Stay secure, protect your assets, and make the most out of your parked domains in 2024 and beyond!